01
Listen before coding.
Every feature in SENTINEL traces back to a conversation with someone who lived the problem. Not a market study, not a competitor analysis — a 90-minute call with a person whose week was ruined by the gap we're closing.
— THE COALITION · MANIFESTO —
This is a coalition,not a company.
SENTINEL is built by drivers, dealers, coordinators and engineers who refuse to wait for outsiders to fix our industry.
— 01 / FIVE PRINCIPLES —
Not a company.A discipline.
02
Software is on payroll.
We don't sell “productivity tools.” We replace headcount. Seven specialized agents do the work of an acquisition lead, a dispatcher, a compliance officer, a yard manager. That's the bar.
03
Safety is not a feature.
Triple-verified bids. 30-minute HOS safety margins. Emergency mode that auto-activates when options run out. Critical alerts that cannot be dismissed. These aren't toggles. They're the spine of the platform.
04
No one gets blocked.
When a system fails, a driver still has to deliver, a dealer still has to close. Errors escalate up the chain — but the operator on the ground never stops. That promise is hard. We keep it anyway.
05
Operators write the roadmap.
Investors hear our updates. Operators set our priorities. The Q3 2026 cohort decides what ships in Q4. The Q1 2027 cohort decides what ships in Q2 2027. That cadence isn't a marketing line — it's how the company is wired.
— 02 / WHO'S IN —
Four archetypes.One table.
DRIVERS
Drivers
9-car haulers and solo drivers who know what dispatch software gets wrong. Built around the cab, not around a SaaS dashboard.
DEALERS
Dealers
Independent operators losing 10+ hours weekly to broken acquisition workflows. The product replaces those hours — and gives them back to the floor.
COORDINATORS
Coordinators
Transport coordinators managing fleets with spreadsheets and group texts. We give them an actual command surface.
ENGINEERS
Engineers
Product builders who refuse to ship before listening. They learn an industry before they touch a keyboard.
— FOUNDER NOTE —
“I've been moving cars across North America for 10+ years. I watched dealers lose hours, drivers get blocked by software that didn't understand the road, and dispatchers fight tools built by people who'd never seen the inside of a cab. SENTINEL is the answer those people deserved a decade ago.”
— YAOVI HOUNDENOU · FOUNDER & COALITION LEAD · MONTRÉAL
If you recognizeyourself here —
The cohort is small on purpose. The road in is short. Pick the door that fits.